What Women Want

We've issued a specially commissioned guide to celebrating Valentine's Day, detailing the top gifts and activities for Valentine's Day in 2020, according to British women.

What we discovered is that traditional gifts such as a card, flowers and chocolate top the list, with 'a night in' named as the most popular way to celebrate.

We also discovered that in 2020 1 in 3 women say Valentine's Day is an opportunity to celebrate familial love.

43% of women under 30 would consider celebrating Valentine's Day with friends, with almost half seeing it as a time to 'treat yourself'.

To find out more about our survey we've created a gift guide you can download below, we also interviewed women to find out more about what they think of Valentine's Day in 2020.

Finally, we've got a fantastic competition to win the top five gifts which were revealed in the survey, enter below!

Join in the conversation on Twitter, tweet us @millsandboon using #WhatWomenWant

Valentine's Day 2020

Find out more about our Valentine's Day campaign!
Gift Guide
Gift Guide

Find out more about what women want for Valentine's Day 2020 in our gift guide. It includes contributions from a number of our UK-based authors, giving their thoughts into why these gifts have come out on top this year.

Download Here


Enter our competition to be in with a chance of winning the top gifts revealed in our survey! Simply tell us what you'd like to receive for Valentine's Day, using #WhatWomenWant and don't forget to tag @MillsandBoon on twitter. The prize includes a card, chocolates, flowers, a bottle of bubbly and a giftcard from Pandora!

Follow us on Twitter to find out more

Watch Our Video
Watch Our Video

We also interviewed women to find out more about their thoughts on Valentine's Day 2020 and the results of our survey.

Watch the full video here

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